5 Google Ads Tips for Business

Google’s advertising platform, Google Ads, is powerful but complicated and can be difficult to use. There are numerous templates and settings that can quickly become overwhelming. With Google Ads, you can reach nearly 2 billion people around the world. However, to do so, you need to know how to set up your ads so they work for you and not against you.

We’ll walk you through how to set up your campaigns for success with these 5 easy tips.

1) Choose Your Google Ads Advertising Objective Wisely


Google Ads allows you to choose your advertising objective, but it can be tough to figure out which one will work best for your business. You want your campaigns to be effective and can’t afford to waste money. There are various options and it can be hard to know what will work best for you and your business.

Choosing an advertising goal for your Google Ads campaign is a vital decision that can make or break your advertising efforts if taken lightly. It is important to select the right objective from the outset because choosing the wrong objective could lead to wasted money and time.

Start by choosing the Google Ads advertising objective that best suits your needs. This way you’ll have a more streamlined experience and won’t waste time or lose money on an ineffective strategy.

Choose Your Google Ads Advertising Objective Wisely

2) Create Well-crafted Google Ad Copy

Google Ads are a powerful form of marketing, but they can be difficult to craft without the proper knowledge. They can be very confusing, and it’s difficult to create an effective copy to make sure that people find your business for what they are actually looking for.

In a matter of seconds, Google ads can reach millions of people from all over the world. However, these ads are most likely not converting at the rate you’re expecting. It might have something to do with your copy.

  • Is it clear and compelling?
  • Does it use words that inspire confidence?
  • Will it make them want to click on your ad?
  • Does it identify the pain point that can help the searcher?
  • Is there a great offer to entice them to click through?

Setting up these ads and crafting them properly requires significant experience and knowledge about how Google works in combination with marketing strategies that match your goals as a company.

Well written ad copy can help with attracting potential customers and ensure high conversion rates for your campaigns.

Create Well-crafted Google Ad Copy

3) Make Google Ads Work Smarter With Remarketing


Businesses are often faced with the challenge of diminishing returns. Targeting the wrong audiences and getting their message out to too many people can have a negative impact on your company’s bottom line.

Google provides tools to get the most out of a marketing budget. Remarketing audiences are set up so that they can get back in front of people who have shown interest in their products and services previously and for whatever reason, did not take the desired action or make a purchase (conversion).

It allows businesses a way to follow up with these potential customers by bringing them back with ads that specifically cater to their interests like your products or services they were browsing when they left.

This can be implemented across the Google landscape, showing these previous visitors relevant ads on Google Search, YouTube, Gmail, Display Ads and more.

Make Google Ads Work Smarter With Remarketing

4) Track Google Ad Conversions to Ensure Success


With no conversion tracking, you have no way of knowing if an ad is driving conversions or just driving clicks. If you’re running a Google Ads campaign, it’s difficult to know the ROI and impact of your ad without them being monitored through conversion tracking.

Every time someone clicks on an advertisement and takes the desired action on your website, Google can record the action as a conversion. You can set different conversion goals, like phone calls or newsletter signups, form submissions, so you can measure the success of your campaign, its ROI and more. You can also find out which pages people are converting on and what search queries lead them to your site.

This information is invaluable to advertisers because they can use it to determine what works and what doesn’t. It is a powerful tool to gauge the success of a campaign in terms of conversion rate and with this tracking in place, you can measure the success of all your campaigns.

Track Google Ad Conversions to Ensure Success

5) Using the Right Keywords


Picking the right keywords to match your audience is one of the most important things you can do for your Google Ads campaign. Choosing the right search terms is a difficult and time-consuming process, as it is often unclear which keywords will result in budget-friendly clicks and conversions.

Choosing the wrong keywords will be a waste of money and time. If you are not seeing the search results that you want, then it is possible that you are targeting the wrong audience or using inaccurate keywords.

It’s crucial to know the right keywords to use in your ads so you can get qualified traffic that will turn into customers. Get more out of Google Ads by finding out what your competitors are using, which keywords are most popular, and how much you should bid.

If you are not sure which ones to pick, there are a few things that you need to think about.

  • What are people searching for?
  • Do they have a similar demographic and location as my business?

Choosing the right keywords to use for your ads can help with lowering bids, increasing click-through rate and generating more conversions for less.

Using the Right Keywords


Too many businesses want to start marketing their products or services but don’t know where to start. Convincing potential customers to buy into your product or service can be difficult for rookies and even some marketers.

These are just some basic practices you can implement to get you started on your Google advertising campaign and start selling your goods & services online in no time. There are more advanced optimisation options but for those just starting out, these are some great guidelines to follow.

If you don’t have the time or feel it still may be a little over your head, feel free to reach out, and we can discuss how we can work together to make this all happen for your business.

If Google Advertising is something that you’d like to implement in your business and not sure how to go about it or just don’t have the time, feel free to organise a FREE strategy plan to talk about your goals and objectives below.

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18 Simple Tips to Grow YOUR Business using Google Advertising

This single-page cheat sheet offers some great tips to help you run better campaigns across the Google Advertising Network.

Simply fill out the details below for your copy:

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If you're still sitting on the fence about whether Google Ads can work for your business, let's jump on a call and see what we can do.

We can talk about your business, what you want to achieve, what success looks like and how Google Ads can help you get there.