If you’re looking to get maximum exposure for your products, ensuring that your product titles are optimised will make a huge impact on their success and profitability. To help you understand this better, there are four areas that you need to focus on to make them work better for you:
- Accurate & Relevant – make sure it is exactly what the user is looking for
- Follow Google Best Practices – don’t set yourself up for failure, follow the guidelines
- Format Titles for Performance – use search terms to assist with this
Following similar guidelines for titles in the description will go a long way to increasing the performance of your product shopping ads. Working between 500-1000 words, ensure that the descriptions encapsulate the following:
- Accurate and a true reflection of what the product actually is
- Ensure that you’re speaking to the customer and not just stuffing words for the sake of it
This may not sound like much of a plan but when you only get one chance to capture that customer, make sure that you are giving them what they are looking for. Remember, once they purchase something from your online store, there’s every chance that they will return for more, or better still, tell others about it.
By assigning a relevant and accurate category, Google will reward you over those that don’t. There is an extensive list to list your product in, so make sure you’re getting the most out of what Google has to offer. All products are automatically assigned a product category from Google’s product taxonomy but by providing relevant, on-topic titles & descriptions, as well as accurate pricing, brand, and GTIN information will help ensure your products are correctly categorised.
Detail can be found here: Google Categories Reference
These are just some basic practices you can implement to get you started on your Google Shopping campaign and start selling your product online in no time. There are more advanced optimisation options but for those just starting out, these are some great guidelines to follow.
If you don’t have the time or feel it still may be a little over your head, feel free to reach out, and we can discuss how we can work together to make this all happen for your business.
If Google Advertising is something that you’d like to implement in your business and not sure how to go about it or just don’t have the time, feel free to organise a FREE strategy plan to talk about your goals and objectives below.