Google Shopping to the Rescue
Having worked in retail for so many years, it was an industry that provided something different every day. From dealing with aggressively priced competitors to savvy negotiating customers, it was a little bit like the wild west I imagine.
As technology was embraced, we evolved into what we now call the “Digital Age”. Forums, review sites and something called The Facebook started growing in stature and assisting with people’s decisions even more. You had to weed through the search results but if it saved a few dollars, it was well worth the trouble.
This meant change for the bricks and mortar retailer. Savvy owners needed to take advantage of online product data made available through shopping campaigns. Shoppers are reverting to their mobile phones even more, rather than opening up a newspaper to check on the latest sales. The ability to show your products online offers so much more.
As potential customers continue to look for more product information, the range of products they are searching for increases every day. While this made it possible to showcase their goods, many could not afford the underlying costs involved. Google is pushing forward with their plans to offer merchants the opportunity to sell on their shopping platform for free.
“If you’re an existing user of Merchant Center and Shopping ads, you don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, we’ll continue working to streamline the onboarding process over the coming weeks and months.”
For the US market, this initiative has already been put in place. Plans to roll out to the rest of the world have been earmarked by late 2020.
The Google Shopping tab will be made up of these free listings based more on relevancy, rather than their bid amount. This means free exposure for those that may never had thought of taking advantage of this network. They now have the ability to get their products seen by a lot more people than they originally had. For shoppers, this also means more choice, more options and more stores to consider when making their informed decision.
What Does this mean for existing accounts?
Existing Merchant Center accounts require no further action to take advantage of this opportunity. They will continue to streamline the onboarding process for new users. This should make the transition to showcase shopping ads as simple as can be over the coming weeks.
This new venture has also offered new partnerships for Google. Companies such as PayPal will have the ability to link to their Merchant account. This will also speed up the process and ensure quality of results maintain a high standard that they are known for. Existing partners, such as Shopify and WooCommerce, will be able to better manage their products and inventory for the platform.
Google is always looking for ways to bridge the gap between online merchants and shoppers. This was highlighted with their new range of features back in October 2019. One of those features was price tracking. This provides the ability to track their favourite products, sending them notifications when there has been a price drop.
To learn more about qualifying for this initiative, you can read more information here.
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