How to Advertise on Facebook – The Basics

Need to Know How to Advertise on Facebook?

Facebook is one of the most popular social media website in the world. It has more than 2 billion users, with millions of companies owners using the platform to promote their own businesses. If you’re a business owner, it makes a lot of sense to create a presence on Facebook and learn as much as possible about effectively using Facebook to help generate more leads and sales for your you.

This platform offers you amazing ways to connect with your potential customers, and the return on investment can be extraordinary. But in order to reach those type of results, you’ll need to understand not only how to advertise on Facebook but how the platform works.

The following overview is a brief and simple look into the world of Facebook advertising. It’s provides a more general overview of Facebook advertising and how to go about setting up and using it for yourself. As you can imagine, there is so much more to this platform that we could cover but for starters, this will help some to get an understanding on where to start.

How to advertise on Facebook

How can you use Facebook Advertising?

As you can imagine, Facebook offers more than a single type of ads. First, you have image ads, where you write promotional content and then add a picture as the main capture point. Or you can go with video ads, these can show your products or services in action. They can also showcase your team or how customers would use the product.

Since videos are attention-grabbing, these are some of the most popular types of Facebook ads you can find on the platform and can serve as a great starting point. Then you can also go with video poll ads, carousel ads, slideshow ads, dynamic ads and much, much more.

To give you more control over your advertising efforts, you should consider starting the process by setting up a Business Manager account for you and your business. Using this option gives you more control over how you create ads, as well as allows you better control on who has access to it. It provides a conduit with other companies that you wish to get involved with the marketing of your business, without the fears of having to hand of full control to them. It also allows you to keep and control the data collection that Facebook collects over time, instead of losing it all to a marketing company that has set up their own to market your business. 

Once all this has been completed and you start to dive into your first ad, you start to work your way through a string of options. Firstly, from the Campaigns tab, create a new campaign and select the objective you want to achieve.

What type of Facebook ads are there?

  • Brand Awareness – Increase awareness by reaching people who are more likely to be interested in it
  • Reach – Show your ad to the maximum number of people
  • Traffic – Send more people to a destination such as a website landing page, app or Messenger conversation
  • Engagement – Get more post engagements, Page likes, event responses or offer claims
  • App Installs – Get more people to install your app
  • Video Views – Get more people to install your app
  • Lead Generation – Drive more sales leads from people interested in your brand or business
  • Messages – Get more people to send messages to your business in Messenger or Instagram Direct
  • Conversions – Drive valuable actions on your website, in your app or in Messenger
  • Catalogue Sales – Create ads that automatically show items from your catalogue based on your target audience
  • Store Traffic – Drive visits to your physical stores by showing ads to people who are nearby
How to advertise on Facebook

Targeting is important, and thankfully the Facebook ads system is extremely easy to customise in this situation. You can choose the location, age, gender, reach and a variety of other factors as you see fit. Their approach towards targeting is very professional, and they do an amazing job with the entire process.

Another key to success will become apparent as you create custom audiences based on the performance data Facebook has at its disposal. For example, if you already have a customer list, Facebook gives you the ability to create similar audiences based on similar traits and habits. This is a very powerful tool and one that can help you maximise your ad spend and return on investment.

After finalising your targeting options, you need to select the Facebook ad placements. You can choose from options such as on apps and sites external to Facebook, in messages, in-stream for videos, mobile device or inside the feed. Normally feed ads tend to do a very good job, but you can choose any of the others too.
Think about the device type too. This matters just as much, same with the platform since you can use these ads in Messenger and Instagram too.

Lastly, you need to set the budget. This is where you decide how much you wish to spend either daily, monthly or as a complete campaign. Select the ad format, add your pictures or videos as needed and then start the ad.

What does Facebook Advertising cost?

It can be as high or as low as you want. There are companies spending $5 or $10 per day, others spend $100 or $1000’s per day. For some, it’s about how much they can afford. For others, it’s about examining the type of campaign you are running, the industry you are in and how competitive it is. These are just a couple areas that will need consideration to ultimately help you decide how effective your efforts will be, as well as help determine your return on investment. Targeting is crucial to the success of your Facebook Advertising efforts, otherwise, you could be showing ads to people who are just not interested in what you have to offer and will cost you even more money.

For some, the Facebook Advertising system can be the simplest way to bring in lots of leads and customers for your business. Facebook is full of potential customers who frequent the platform on a regular basis, all you need is the right way to reach them and Facebook can help you. To get started, create your own Facebook Ads campaign today and experiment with ad types and demographics to find the best results. Once you start to collate data on your ideal audience, you can look to running more elaborate campaigns that will take them through the journey..but that’s a whole other article.

How to advertise on Facebook shopping online

In Summary

From the information in this blog post, I have provided a very simple overview of getting the best out of using the Facebook advertising platform. When it comes to social networks, Facebook users are some of the most interactive users out there. This information will provide you with a bounty of information to base your decisions on.

In upcoming articles, we’ll look to continue to build out deeper information for those looking to take a leap into Facebook advertising. They will give you a better understanding of terms such as click-through rates, cost per click, video views retargeting and how to target people effectively.

Want to jump in and get it all up and running sooner? Feel free to reach out and book a call to discuss the best options for your business or organisation.

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